AI Text Prompts in the Deconstruction of New Skills and Professions in the Creative World

Abstract

The integration of AI into Visual Communication Design (DKV) has revolutionized the creative design profession.  This research aims to identify emerging new skills as a result of using AI prompts, analyse how these skills shape new professions in the industry, and assess the relevance of Visual Communication Design education curricula in the context of AI development. A qualitative approach was employed in this study, including literature reviews, interviews with industry practitioners, and content analysis of various AI platforms used in creative processes.  This study reveals that the use of AI text prompts has given rise to various new skills, including the ability to formulate creative and effective prompts. The study also demonstrates that AI text prompts have been a catalyst for the emergence of new professions and skills relevant to the AI era. Consequently, there is a gap between the industry’s need for DKV graduates with AI skills and the existing design education curricula. To bridge this gap, universities need to update their curricula and integrate AI learning into their programs, as the ability to adapt to new technologies and develop relevant skills will be key to the success of future designers.