Confrontation of Artificial Intelligence Construction in The Traditional Ceremony Tutup Taun Ngemban Taun in Cireundeu Traditional Village: A Comparative Study of Cultural Discourse

Abstract

This study aims to discuss the confrontation of artificial intelligence (AI) construction against the traditional ceremony Tutup Taun Ngemban Taun in Cireundeu Traditional Village, using a comparative approach in cultural discourse. This study uses a qualitative method with comparative analysis, based on cultural discourse theory and digital hermeneutics. Data collection was carried out through literature studies, empirical data, and field observations. The results of this study discuss the dynamics of artificial intelligence, an empirical review of traditional ceremonies in Cireundeu, and the confrontation between AI and local traditions. The conclusion of the study shows that there is a gap between technological modernity and the sustainability of tradition, with potential positive and negative impacts on local cultural framing.