The Role and Challenges of Artificial Intelligence in Digital Illustration Work at DB 2.4 Studio Surakarta
Keywords:
artificial intelligence, role of AI, digital illustration, challengesAbstract
Artificial Intelligence (AI) comes as a new form of technological development, which offers to help digital- based human work. In the field of digital illustration, the presence of AI is strongly suspected to have provided some significant changes in the creative work process. The presence of AI seems to be a new partner in collaboration. But on the other hand, the presence of AI also provides various challenges for illustrators in the existence of their work. This research examines: (1) how do illustrators at DB 2.4 Studio utilize AI in their creative work process?; (2) what are the challenges that arise from the presence of AI in digital illustration work? Using qualitative methods with case studies. The research aims to analyse how AI plays a role in the world of digital illustration for illustrators, as well as the challenges that arise due to the presence of AI for the digital illustrator profession. AI plays an important role in helping the illustrator's work process at DB 2.4 Studio, namely as a spark of ideas and helping communicate the brief between the client and illustrator more effectively and efficiently. In order not to be displaced by AI, illustrators must have a good social network, utilize various digital platforms, develop creativity and unique, good communication with clients, and solve problems.
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