AI, Aesthetics and Profit in Commercialization of Arts: Revisiting Adorno’s Paradox
Keywords:
AI, Aesthetic, Adorno’s Paradox, Profitable Artworks, Value of ArtworksAbstract
Nowadays, the usage of artificial intelligence (AI) in art works is massive. It has become a pro-contra in society because not everyone enjoys the AI usage in artworks. However, the needs to get valued, recognition, and even profit for either artists or public who utilize artworks for commercial things. This study aims to describe how the Adorno’s paradox becomes the challenge for artists to balance the profit and art aesthetic value. This study uses qualitative method with the literature review and NVivo tool to interpret the interview with 3 informants from non-artists background but are the artwork enthusiasts. The novelty of the research is the informants used, the tool and the idea used to combine art and business mindsets simultaneously. The results based on the new framework proposed in this study is how the government’s roles in issuing policy to balance freedom for artists, profitable artworks and original meaning and value of the artworks. This research is urgently required to know, maintain and sustain the value of the artworks meanwhile giving more access to profit and people to enjoy the arts
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