Artificial Intelligence-Based Analysis Approach on Visual Patterns of User Graphical Interface (GUI) in Indonesian Video Games

Abstract

The design of the GUI (Graphical User Interface) is one of the important aspects in the video game design process, because it also affects the experience and interaction experienced by players, or what we called as HCI (Human Computer Interaction) in a video game. Although GUIs are also used in other software, GUIs for video games use a fundamentally different approach. Video games have been intended from the beginning to provide an interesting and entertaining experience, so the visual design of video games must consider the various values and systems that are typical of the gaming experience. This process is different from the design approach applied to traditional visual media. In designing video games, designers are faced with various unique values and systems in video games, such as challenge, immersion, and social interaction, so the design of video games must go through a more thorough understanding of the relationship between players and the GUI in video games. Given its unique nature, the study of video games design requires a new approach and method to do GUI analysis. Through the use of artificial intelligence technology, video game researchers can explore the potential use of AI in analysing and optimizing video game GUIs. This paper seeks to offer a method of applying AI in the analysis of visual patterns that appear in video game GUIs. The data collected using AI can then be used to personalize the GUI and optimize the user experience, for example to identify common navigation patterns, the use of UI elements, and input from the player. As a result, the information obtained can be used to improve the GUI of video games and make them more intuitive and responsive.